Our Process

A lot of people have asked for insight into the steps we take to get to our solutions and final product. Take a look below for an overview of each step.

But before we go into that, we wanted to answer one of the most commonly asked questions, right up front – How long does this take? 

Unfortunately, it all really depends, but in our experience a branding project averages around 3 months, packaging projects around 2 months, environmental projects around 4 to 6 months, and digital projects between 2 to 6 months depending on the complexity. You’ll see below that we lay out a clear timeline for deliverables in each project so we all know what to expect.


1. Response & Questionnaire

Once Coel receives your request, we’ll send you a quick questionnaire to get to know you and your brand a little better. This allows us to understand why you are coming to us for help and direct our initial conversations.

2. Consult

As part of our initial proposal process, we go through a brand consultation free of charge. This includes a 60 min call with you and your team to understand the answers from your questionnaire and to gain more insight into your project goals and what challenges your brand is facing. At the end of our consultation period, we put together a summary of our findings, including a look at your strengths and weaknesses, market position and competition. Whether you choose to work with us or not, we will deliver several considered recommendations.

3. Proposal

If our consultation and recommendations feel like they are on the right track, we will then present a formal proposal for review. It is at this point we dive deeper into the steps we take to work through solutions and deliver a final product to your team.

4. Contract

Even though legal jargon can be tough to read, sometimes we have to deal with it too. If you like what we’ve said in the proposal, you’ll receive a contract for signature. This will keep us all honest as we progress through the design process.

5. Welcome!

And now you’re in! You’re part of the family. We like to take this chance to deliver some fun welcome goodies and grant access into our project platform – your lifeline to Coel and all of the materials we will deliver.


6. Programming

We’ve done some preliminary research, but after a contract is signed we go even further to understand your brand, needs, and exactly what steps we need to take to help you overcome your challenges. It is also during this time we will lay out a timeline of checkpoints and presentations.

7. Schematic Design

This is the fun part of the process where we look at big, broad (and maybe scary) ideas. We’ll push the envelope and work to uncover exactly what solutions are the right ones. Sometimes, you haven’t even considered some of the things we’re trying to solve, and that’s not a bad thing!

This part of the process can take anywhere from 2 to 6 weeks on average.

8. Design Development

A quieter phase of the project, but just as important. Once we have a direction to go on, we take time to evolve this into something that fits your brand and needs. While we have check ins, this part may seem like we have retreated into our office. That is just because we’re taking the time to really think through all of the implications of your brand.

This part of the process can take anywhere from 4 to 6 weeks on average.

9. Technical Design

Now we’ve got designs, but they have to be implemented somehow. Whether it’s for packaging, a website, or a building, there are always technical considerations we work through to make sure your brand is as versatile as it needs to be. 

This part of the process averages 1 to 2 to complete based on range of deliverables. For built projects, this can take up to 4 to 6 weeks.


For Branding & Packaging

10. Press Check

Are you printing something? Let us take a look at the samples before you pull the trigger on a full run. We can correct files, tweak colors, and make sure your printer has the proper set up so you don’t waste time or money.

Timing is variable based on the printer we are working with, but can take up to a month for multiple checks.

11. Delivery

We package up and send over guidelines, exported assets, and print ready files so your team can execute on future needs.


For Digital

10. Development

We take all of our designed pages, interactions, and database needs and work with a team of coders to bring this to reality.

Timelines vary based on complexity of the site, but average around 6 – 8 weeks.

11. Launch

Once a site is ready, we coordinate with our client to create page content, import that content. We then double check all pages and information and set a launch date for your digital platform.

Timeline is dependent on client feedback, but can be completed in 1-2 weeks on average.


For Spaces

10. Construction Observation

At this point, something is being built. Consider us a guide and resource for your fabricator or contractor. We come to their shop or head out on site to make sure they have followed the designs we created. If they have questions or want clarification, we’re available to get that to them. It’s also a period of collaboration, where we update designs based on suggestions from these tradesmen who sometimes have a better understanding of how to put things together once they are on site.

Timelines vary greatly depending on scope and complexity of the work.

11. Punch List

We take the final approved designs, compare the finished product, and go through to create a list of updates that are needed before opening.

We typically complete this in a few days, but updates can take weeks to months depending on the items we point out.

12. Opening

We are always on site for an opening. We want to help make a plan with your team so your opening is as successful as it can be. That may be food service plans or a marketing campaign. Either way, we’re another set of hands to get your doors open (sometimes even pouring a few beers to help keep the lines moving).


1 Month Post Check in

After you’ve had a chance to settle into your newly created brand assets, we want to make sure it’s running smoothly. If we can do anything to help improve your items, we’re here to help.